Earned and Paid TV Campaign

Earned and Paid TV Campaign

Getting the phone plan you really want was Verizon’s 2023 goal – customize, create and get exactly what you want. Kyle Communications built a paid and earned campaign that covered a good portion of the U.S. for the plan’s rollout.

• Best earned syndication – Gray TV with 76 clips
• Best (paid) Spanish language syndication – Telemundo with 52 clips covering all Verizon consumer regions
• Longest interview – At 25+ minutes on KMET Radio covering Los Angeles DMA
• Average TV run time – 5+ minutes for many stations, earned and paid
• Atlanta TV host promise to switch to Verizon  – “ … and I’m not just saying that cause they’re here today.”