Earned and Paid TV Campaign
Getting the phone plan you really want was Verizon’s 2023 goal – customize, create and get exactly what you want. Kyle Communications built a paid and earned campaign that covered a good portion of the U.S. for the plan’s rollout.
- Best earned syndication – Gray TV with 76 clips
- Best (paid) Spanish language syndication – Telemundo with 52 clips covering all Verizon consumer regions
- Longest interview – At 25+ minutes on KMET Radio covering Los Angeles DMA
- Average TV run time – 5+ minutes for many stations, earned and paid
- Atlanta TV host promise to switch to Verizon – “ … and I’m not just saying that cause they’re here today.”