Not Shooting Video Yet with your Cellphone? You’re not alone in being intimidated by the powerful tool in your hands. Without post production, special lighting, scripts and story boarding, some people are just too overwhelmed to share brand stories with cellphone video –
Read More →Have a question about TV – social media strategy, websites and negative comments? Here’s our expert chat with an executive at Raycom Media. Q&A with Glen Hale Executive Director of Digital Content Raycom Media, an employee-owned media company @glen_hale I met Glen when
Read More →Remember the Reader’s Digest headlines – I am Joe’s colon? These were written as first person accounts of an organ residing in your body – speaking from a colon’s perspective (of course). That was more than 30 years ago. Today, you can jump
Read More →Imagine a story so ridiculous that it’s almost hard to believe. But one person believes it and posts it. Then it starts making the rounds. Then a second outlet picks up the post. Now you have an event getting ready to happen. What
Read More →Domestic violence is a complicated social issue. By using statistics visually, you can tell a simpler story in an infographic. Here’s one we used to explain a $50,000 HopeLine grant from Verizon. We show how the money will be spent for Hoosier families in
Read More →When you’re as big as Big Red (aka Indiana University), there’s limited worrying about brand recognition. But crisis communications? That’s another matter. Indiana University’s Mark Land spoke at the Hoosier PRSA luncheon recently in a brief give-and-take with Inside Indiana Business Host Gerry
Read More →