On a recent Adweek webinar, I heard an agency consultant refer to small agencies as “2 guys and a bong.” If it wasn’t offensive enough to the smalls on the call, the actual critical points he mentioned all go to our favor. While
Read More →Know Your Worth – Second Annual Practice Survey for Indies For the second consecutive year, PRSA’s Independent Practitioners Alliance Section launched a practice survey to gather information on how indies in PR work – what do they charge, how they spend their time
Read More →Having trouble with media and media coverage? Maybe it’s your own fault. If you don’t know how to approach media, here’s some insight from our media friends about what they like – and what they don’t like. It’s all about the pitch. And
Read More →Having trouble with media and media coverage? Maybe it’s your own fault. If you don’t know how to approach media, here’s some insight from our media friends about what they like – and what they don’t like (or what makes journalists cranky about
Read More →What do journalists say about PR practitioners? They can’t write. They pester. They don’t give me enough information (or the right information). They miss the big picture. They’re not timely. They don’t know what I do, cover, or care about. Somewhere these lines
Read More →In today’s Twitterverse, it doesn’t take much to get noticed as a digital opportunist. You can insert yourself into a national debate, a blazing scandal, a hot topic or the trending line of a hot athlete. But the real question remains – did
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