If you’re pivoting, you may be in good business shape. If you continue to conduct business in the pre-pandemic way you may be lost. Those who pivot are reshaping their brands and looking for new opportunities. You once peddled gift baskets of food
Read More →Local TV sweeps are the few months of the year in TV land when broadcast segments kick into high gear with investigative pieces and consumer segments that are intensely promoted and aggressively marketed by local television outlets. And sweeps start in February. So
Read More →While everyone can argue the value of social media, there are places where you simply have to be online to be “present” – to capture earned media through traditional or non-traditional PR avenues and to make sure you leverage the value of the
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