Imagine a story so ridiculous that it’s almost hard to believe. But one person believes it and posts it. Then it starts making the rounds. Then a second outlet picks up the post. Now you have an event getting ready to happen. What
Read More →Having trouble with media and media coverage? Maybe it’s your own fault. If you don’t know how to approach media, here’s some insight from our media friends about what they like – and what they don’t like. It’s all about the pitch. And
Read More →Asking for a correction from a reporter who gets it wrong can be a tough assignment. With the nature of online information and clicks driving the nation’s conversation, it must be done. Here’s advice on how to ask and receive a correction —
Read More →Issuing a public apology when media expose ill-advised life choices is not only necessary, it’s an absolute must to survive in business, politics – and as Lance Armstrong is finally realizing – in sports. How the banned cyclist’s public apology plays out will
Read More →MEDIA INFOGRAPHIC: Friends or Enemies? In our “Media Infographic: Friends or Enemies?” learn a few quick tips for dealing with today’s Twitter-driven press. You can determine your own fate by making a reporter your friend or your foe. You can easily share this
Read More →Asking a reporter to publish or broadcast a correction is one of those things that clients loathe to do. They fret and worry about the relationship. They sense that if a reporter is notified that something is amiss in their copy, the person
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