My name is Kyle Elyse Niederpruem and I am a PANK. Now, “women in my category” have a new label thanks to marketers. PANK = Professional Aunts, No Kids. According to new market research, we PANKs spend $9 billion annually on kids. With
Read More →Is the Kardashian clan news? Enough for Barbara Walters, who interviewed les femmes for her special on the “10 Most Fascinating People of 2011,” and referred to them as a family that’s made a living out of “being famous.” No talents to speak
Read More →You’re seeing them pop up everywhere around town—on commercial real estate signs by global real estate leader CB Richard Ellis (CBRE), in promotions at the Indianapolis Motor Speedway for sweepstakes, and more recently in a full-page newspaper ad from Tom Wood Automotive Group.
Read More →Maybe The New York Times did get it wrong. The standards editor at the newspaper wrote a memo asking Times writers to avoid using the word “tweet,” suggesting favor for “established usage and ordinary words over the latest jargon or buzzwords.” With Facebook
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