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Posts Tagged Dr. Phil

Going Negative

By Kyle Elyse Niederpruem on December 10, 2011 / Blog, Crisis Communications, Media Strategy / Leave a comment

Bob Schieffer (via his friend Tom Friedman of The New York Times) recently had an interesting commentary on political branding. Seems an advertising man explained to Friedman why major commercial brands don’t eat each other alive by “going negative” on a competitor in

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Bigger isn’t always better. Sometimes, it’s just big. Our powerhouse shop pools talent to create the right solution for you. We’re not into having the coolest office in town – big letters on our door, an awning overhead or portraits on the mantle. That’s just not us. We just like to deliver our best work at the best price. Call us for an honest chat and some honest answers.

Posts Tagged Dr. Phil

Going Negative

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Three-Time PRSA & IABC Best of Show Winner

About Kyle Communications