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Posts Tagged Consumer Goods

PANK Power: The “Other” Female Social Media Influencers

By Kyle Elyse Niederpruem on January 9, 2013   /   Blog, Marketing   /   Leave a comment

My name is Kyle Elyse Niederpruem and I am a PANK. Now, “women in my category” have a new label thanks to marketers. PANK = Professional Aunts, No Kids. According to new market research, we PANKs spend $9 billion annually on kids. With

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Kyle Communications is a company with crossover experience in media—traditional, social, and public relations. We’re very vested in media today. We participate, we go, we engage, we schmingle. We're in the conversation. From ethics to access, we help reporters do their jobs. From the no-spin zone to calm in crisis, we help clients present their stories. You won’t find this particular mix at any agency. Just ask.

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Latest Blog Posts

  • Local TV Builds Brands
    By Kyle Elyse Niederpruem
    August 16, 2023
  • Pivoting in the New Normal
    By Kyle Elyse Niederpruem
    May 28, 2020
  • Big v. Small – Why Smalls Matter
    By Kyle Elyse Niederpruem
    October 27, 2019

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