Issuing a public apology when media expose ill-advised life choices is not only necessary, it’s an absolute must to survive in business, politics – and as Lance Armstrong is finally realizing – in sports. How the banned cyclist’s public apology plays out will
Read More →Bob Schieffer (via his friend Tom Friedman of The New York Times) recently had an interesting commentary on political branding. Seems an advertising man explained to Friedman why major commercial brands don’t eat each other alive by “going negative” on a competitor in
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