Branding & Why it Matters I rarely go back to the same restaurant over and over again. But lately, I’ve been drawn to the Bluebeard located at the edge of the Fountain Square neighborhood as you head east from downtown Indy on Virginia
Read More →Is the Kardashian clan news? Enough for Barbara Walters, who interviewed les femmes for her special on the “10 Most Fascinating People of 2011,” and referred to them as a family that’s made a living out of “being famous.” No talents to speak
Read More →Siri, the buzzy feature on the iPhone 4S, has been getting a lot of traction on woodchucks. Ask: How much wood could a woodchuck chuck if a woodchuck could chuck wood? 42 cords of wood to be exact. Everyone knows that. Seriously, Siri
Read More →You’re seeing them pop up everywhere around town—on commercial real estate signs by global real estate leader CB Richard Ellis (CBRE), in promotions at the Indianapolis Motor Speedway for sweepstakes, and more recently in a full-page newspaper ad from Tom Wood Automotive Group.
Read More →With sassy Harvard boys in hoodies brainstorming today’s trailer on YouTube with Justin Timberlake, is Facebook forever? You know Facebook has earned its brand when the book becomes the movie and a former White House adviser is hired to protect FB interests. The
Read More →While everyone can argue the value of social media, there are places where you simply have to be online to be “present” – to capture earned media through traditional or non-traditional PR avenues and to make sure you leverage the value of the
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