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Posts Tagged Branding

Branding & Why it Matters

By Kyle Elyse Niederpruem on October 9, 2013   /   Blog   /   Leave a comment

Branding & Why it Matters I rarely go back to the same restaurant over and over again. But lately, I’ve been drawn to the Bluebeard located at the edge of the Fountain Square neighborhood as you head east from downtown Indy on Virginia

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Kardashians Famous for Being Famous

By Kyle Elyse Niederpruem on May 17, 2012   /   Blog, Marketing, Media Strategy, Social Media   /   Leave a comment

Is the Kardashian clan news? Enough for Barbara Walters, who interviewed les femmes for her special on the “10 Most Fascinating People of 2011,” and referred to them as a family that’s made a living out of “being famous.” No talents to speak

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Woodchucks and Siri

By Kyle Elyse Niederpruem on October 27, 2011   /   Blog, Marketing   /   Leave a comment

Siri, the buzzy feature on the iPhone 4S, has been getting a lot of traction on woodchucks. Ask: How much wood could a woodchuck chuck if a woodchuck could chuck wood? 42 cords of wood to be exact. Everyone knows that. Seriously, Siri

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Are QR Codes a Marketing Gimmick or Keeper?

By Kyle Elyse Niederpruem on June 24, 2011   /   Blog, Marketing, Social Media   /   Leave a comment

You’re seeing them pop up everywhere around town—on commercial real estate signs by global real estate leader CB Richard Ellis (CBRE), in promotions at the Indianapolis Motor Speedway for sweepstakes, and more recently in a full-page newspaper ad from Tom Wood Automotive Group.

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Is Facebook Forever?

By Kyle Elyse Niederpruem on July 23, 2010   /   Blog, Social Media   /   Leave a comment

With sassy Harvard boys in hoodies brainstorming today’s trailer on YouTube with Justin Timberlake, is Facebook forever? You know Facebook has earned its brand when the book becomes the movie and a former White House adviser is hired to protect FB interests. The

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The Value of Social Media AND Public Relations

By Kyle Elyse Niederpruem on February 25, 2010   /   Blog   /   Leave a comment

While everyone can argue the value of social media, there are places where you simply have to be online to be “present” – to capture earned media through traditional or non-traditional PR avenues and to make sure you leverage the value of the

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Why Listen to Kyle Communications?

Kyle Communications is a company with crossover experience in media—traditional, social, and public relations. We’re very vested in media today. We participate, we go, we engage, we schmingle. We're in the conversation. From ethics to access, we help reporters do their jobs. From the no-spin zone to calm in crisis, we help clients present their stories. You won’t find this particular mix at any agency. Just ask.

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Media Blogs We Like

  • HuffPost Media
  • Poynter
  • TVSpy
  • Radio Online
  • On The Media
  • Mediaite
  • Lost Remote

Industry Blogs We Like

  • Ad Age’s Small Agency Diary
  • Copyblogger
  • Twist Image’s Six Pixels of Separation
  • Marketoonist
  • Ignite Social Media Blog
  • Copyediting

Latest Blog Posts

  • Pivoting in the New Normal
    By Kyle Elyse Niederpruem
    May 28, 2020
  • Big v. Small – Why Smalls Matter
    By Kyle Elyse Niederpruem
    October 27, 2019
  • What is Bias in Journalism Today?
    By Kyle Elyse Niederpruem
    February 12, 2019

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About Kyle Communications

Bigger isn’t always better. Sometimes, it’s just big. Our powerhouse shop pools talent to create the right solution for you. We’re not into having the coolest office in town – big letters on our door, an awning overhead or portraits on the mantle. That’s just not us. We just like to deliver our best work at the best price. Call us for an honest chat and some honest answers.

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