Ask a client about the goals of a social media campaign and the answer is almost always this: “We need to be there because everyone else is. Get me a following.” How can you measure social media ROI? Without a strategic plan in
Read More →Ask a client about the goals of a social media campaign and the answer is almost always this: “We need to be there because everyone else is. Get me a following.” How can you measure social media ROI? Without a strategic plan in
Read More →