Social Media
A micro-influencer has conversations and engagements with audiences you may want to reach – foodies, teachers, photographers, makeup stylists, fitness gurus and more. You may think big numbers mean massive results and reach. But that’s not always true in today’s age of micro-influencers and live video stories on social media. Deploying a three-part influencer strategy for tech, Kyle Communications reached out distinct groups for new brand reach. Key to finding the right people is the parlay, the place – and then the posts. Don’t believe us? See if this was a well spent time spent with educators for one fun evening.
Results:
- 197 posts (includes RTs and favorites)
- 112,829 impressions
- 48.7 percent of posts were original; 45.7 percent were retweets
- 96 percent positive sentiment score
- 72.8 percent male; 27.2 percent female (67.8 percent posted from an iPhone)
Attendee survey responses:
- 100 percent said they would attend a similar event in the future
- 100 percent said they enjoyed mixing the cooking demos with tech demos
- 100 percent said they would use the tech shared at the event in the classroom
- 75 percent scored it as a “great” event; 25 percent scored it as “good”
Sample comment: “Teachers don’t often get invited to things like this – they felt appreciated and special!”
