Social Media

Social Media

A micro-influencer has conversations and engagements with audiences you may want to reach – foodies, teachers, photographers, makeup stylists, fitness gurus and more. You may think big numbers mean massive results and reach. But that’s not always true in today’s age of micro-influencers and live video stories on social media. Deploying a three-part influencer strategy for tech, Kyle Communications reached out distinct groups for new brand reach. Key to finding the right people is the parlay, the place – and then the posts. Don’t believe us? See if this was a well spent time spent with educators for one fun evening.


  • 197 posts (includes RTs and favorites)
  • 112,829 impressions
  • 48.7 percent of posts were original; 45.7 percent were retweets
  • 96 percent positive sentiment score
  • 72.8 percent male; 27.2 percent female (67.8 percent posted from an iPhone)

Attendee survey responses:

  • 100 percent said they would attend a similar event in the future
  • 100 percent said they enjoyed mixing the cooking demos with tech demos
  • 100 percent said they would use the tech shared at the event in the classroom
  • 75 percent scored it as a “great” event; 25 percent scored it as “good”

Sample comment: “Teachers don’t often get invited to things like this – they felt appreciated and special!”



Three-Time PRSA & IABC Best of Show Winner

About Kyle Communications

Bigger isn’t always better. Sometimes, it’s just big. Our powerhouse shop pools talent to create the right solution for you. We’re not into having the coolest office in town – big letters on our door, an awning overhead or portraits on the mantle. That’s just not us. We just like to deliver our best work at the best price. Call us for an honest chat and some honest answers.