Social Media

A micro-influencer has conversations and engagements with audiences you may want to reach – foodies, teachers, photographers, makeup stylists, fitness gurus and more. You may think big numbers mean massive results and reach. But that’s not always true in today’s age of micro-influencers and live video stories on social media. Deploying a three-part influencer strategy for tech, Kyle Communications reached out distinct groups for new brand reach. Key to finding the right people is the parlay, the place – and then the posts. Don’t believe us? See if this was a well spent time spent with educators for one fun evening.


  • 197 posts (includes RTs and favorites)
  • 112,829 impressions
  • 48.7 percent of posts were original; 45.7 percent were retweets
  • 96 percent positive sentiment score
  • 72.8 percent male; 27.2 percent female (67.8 percent posted from an iPhone)

Attendee survey responses:

  • 100 percent said they would attend a similar event in the future
  • 100 percent said they enjoyed mixing the cooking demos with tech demos
  • 100 percent said they would use the tech shared at the event in the classroom
  • 75 percent scored it as a “great” event; 25 percent scored it as “good”

Sample comment: “Teachers don’t often get invited to things like this – they felt appreciated and special!”