Social Media CSR
Spreading targeted messages to constituencies is critical to brand survival, but you don’t have to be everywhere — and everywhere all the time. Sometimes you just need to be where your audience can find you. That course can start with traditional media, move to social media and round the corner with direct communication through your own publishing platform. We live in a world of seemingly endless content possibilities so it takes some creativity and finesse to figure out where you want to be (or need to be).
Results:
- Established one of the Midwest area’s largest HopeLine drives for survivors of domestic violence with 50 community and corporate partners, including IndyCar and the Indianapolis Motor Speedway
- Increased year-over-year HopeLine collections of used mobile devices by 36 percent with Indianapolis Colts and Dwayne Allen
- Earned TV viewing audience of 1,058,792 and $101,793 in publicity value for HopeLine Indiana with 32 TV broadcasts and online posts
- Created shareable #HopeLineHero series of volunteer profiles for domestic violence causes
