What you can’t see behind the Big Game is often what makes the experience a success for NFL fans, tourists and the hometown crowd (including the press). Kyle Communications executed a seamless behind-the-stadium walls media tour before Super Bowl 46 – inviting tech bloggers, TV reporters, college media and out-of-town press to check out Verizon’s 4G LTE network and learn how it would work on game day. Network tour guides took media to places they’d never seen before – reinforcing Verizon as a primary media information source for the city’s first Super Bowl. The media relations strategy helped earn Indianapolis its place in the national spotlight.
Verizon’s PR for the network tour alone netted 88 positive media clips nationwide, or more than half of the total 171 clips generated for all of Verizon’s Super Bowl-branded activities (grants, community programs, NFL player appearances) in the month leading up to the kick-off.
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