Hey artists, what’s wrong with this picture? The scene is set in Carmel, Indiana. A crisp fall day and the sun is perfect with lots of kids, bikes, dogs, and open seats at outdoor cafes. But chatting with one creative mind after another,
Read More →When Planned Parenthood first learned that Susan G. Komen was going to cut its funds, there were many pleas made to regain the commitment of nearly $700,000 in funding for 19 affiliates. What exploded when the news went public is a valuable lesson
Read More →As Gannett builds its new digital empire, the media giant is hosting workshops in various cities bringing in presenters from Phoenix and Nashville to talk businesses into buying their expanded services. The latest menu offers everything from websites to pay-per-click ad campaigns and
Read More →Asking a reporter to publish or broadcast a correction is one of those things that clients loathe to do. They fret and worry about the relationship. They sense that if a reporter is notified that something is amiss in their copy, the person
Read More →You Tweet. You Facebook. You Link In. You’re as public on social media as you can be with hundreds plus of friends and colleagues. Expect to be contacted by media in the wake of tragedy. The pulse of public chatter provides another way
Read More →If you had to guess, do you think C-suite executives get social? According to a global survey, CEOs get social, but CMOs are failing to implement. That’s a major internal disconnect in securing loyal brand advocates. IBM’s Peter Korsten said the culprits to
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