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PANK Power: The “Other” Female Social Media Influencers

By Kyle Elyse Niederpruem on January 9, 2013   /   Blog, Marketing   /   Leave a comment

My name is Kyle Elyse Niederpruem and I am a PANK. Now, “women in my category” have a new label thanks to marketers. PANK = Professional Aunts, No Kids. According to new market research, we PANKs spend $9 billion annually on kids. With

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Top Indy Editors Talk Digital Content

By Kyle Elyse Niederpruem on December 14, 2012   /   Blog   /   Leave a comment

Where is your local news headed? Online first. And if not online first, then it moves to a different and stronger narrative for print. The message from top executive editors in central Indiana confirms where all media are headed these days – to

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Quick List of #SocialMediaTips for Social Media Marketing

By Kyle Elyse Niederpruem on November 15, 2012   /   Blog, Marketing, Social Media   /   Leave a comment

For Best Use of Company Time for Social Media Marketing No one can be on social media ALL the time. But the average user now spends about 15.5 hours each month on Facebook alone (comScore.com data). Imagine the influencer count when you start

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Public Relations Bounty: $25K for USA Today

By Kyle Elyse Niederpruem on November 1, 2012   /   Blog, Ethics, Marketing, Media Strategy   /   Leave a comment

If you haven’t heard by now, a company trying to make a new name for itself is offering a sizeable Public Relations bounty to have a product featured by three select publications that have a broad reach, including USA Today, the Wall Street

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Infographics & How They Should Work

By Kyle Elyse Niederpruem on October 7, 2012   /   Blog, Marketing, Social Media   /   Leave a comment

What infographics are An infographic is a graphic that is chock-full of information. Think PowerPoint, but much prettier and more informative in one document. Lots of words loaded into a visually appealing online poster. How infographics are used Infographics are really Internet marketing

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Media Infographic: Friends or Enemies?

By Kyle Elyse Niederpruem on October 3, 2012   /   Blog, Media Strategy  

MEDIA INFOGRAPHIC: Friends or Enemies? In our “Media Infographic: Friends or Enemies?” learn a few quick tips for dealing with today’s Twitter-driven press. You can determine your own fate by making a reporter your friend or your foe. You can easily share this

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Why Listen to Kyle Communications?

Kyle Communications is a company with crossover experience in media—traditional, social, and public relations. We’re very vested in media today. We participate, we go, we engage, we schmingle. We're in the conversation. From ethics to access, we help reporters do their jobs. From the no-spin zone to calm in crisis, we help clients present their stories. You won’t find this particular mix at any agency. Just ask.

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Industry Blogs We Like

  • Ad Age’s Small Agency Diary
  • Copyblogger
  • Twist Image’s Six Pixels of Separation
  • Marketoonist
  • Ignite Social Media Blog
  • Copyediting

Media Blogs We Like

  • HuffPost Media
  • Poynter
  • TVSpy
  • Radio Online
  • On The Media
  • Mediaite
  • Lost Remote

Latest Blog Posts

  • Pivoting in the New Normal
    By Kyle Elyse Niederpruem
    May 28, 2020
  • Big v. Small – Why Smalls Matter
    By Kyle Elyse Niederpruem
    October 27, 2019
  • What is Bias in Journalism Today?
    By Kyle Elyse Niederpruem
    February 12, 2019

Three-Time PRSA & IABC Best of Show Winner

About Kyle Communications

Bigger isn’t always better. Sometimes, it’s just big. Our powerhouse shop pools talent to create the right solution for you. We’re not into having the coolest office in town – big letters on our door, an awning overhead or portraits on the mantle. That’s just not us. We just like to deliver our best work at the best price. Call us for an honest chat and some honest answers.
© 2019 Kyle Communications
Photos by Alan Petersime
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