My name is Kyle Elyse Niederpruem and I am a PANK. Now, “women in my category” have a new label thanks to marketers. PANK = Professional Aunts, No Kids. According to new market research, we PANKs spend $9 billion annually on kids. With
Read More →Where is your local news headed? Online first. And if not online first, then it moves to a different and stronger narrative for print. The message from top executive editors in central Indiana confirms where all media are headed these days – to
Read More →For Best Use of Company Time for Social Media Marketing No one can be on social media ALL the time. But the average user now spends about 15.5 hours each month on Facebook alone (comScore.com data). Imagine the influencer count when you start
Read More →If you haven’t heard by now, a company trying to make a new name for itself is offering a sizeable Public Relations bounty to have a product featured by three select publications that have a broad reach, including USA Today, the Wall Street
Read More →What infographics are An infographic is a graphic that is chock-full of information. Think PowerPoint, but much prettier and more informative in one document. Lots of words loaded into a visually appealing online poster. How infographics are used Infographics are really Internet marketing
Read More →MEDIA INFOGRAPHIC: Friends or Enemies? In our “Media Infographic: Friends or Enemies?” learn a few quick tips for dealing with today’s Twitter-driven press. You can determine your own fate by making a reporter your friend or your foe. You can easily share this
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