Remember the Reader’s Digest headlines – I am Joe’s colon? These were written as first person accounts of an organ residing in your body – speaking from a colon’s perspective (of course). That was more than 30 years ago. Today, you can jump
Read More →Show of hands: How many top brands use cause related marketing to win the hearts and minds of their target audiences? You may be surprised at the answer from Cause Marketing Forum: Although the term “cause-related marketing” is attributed to American Express and its
Read More →Wil Wheaton’s Words Are Not FREE. Write it? Get paid for it. So says Wil Wheaton, whose fan base is significant. He kindly blasted the Huffington Post for asking him to republish one of his posts for FREE. Wheaton – an actor, comedian,
Read More →Seriously, who wants to be average? One communications trend we do love is branded content, which means, as we love to say in our tag: own your story, tell your story, live your story. Here’s how we made content king for one of
Read More →Reality TV has set a funny tone across the globe for survival of the most talented, most skinny, most bitchy, most addicted, most pregnant, most Amish, most mean and much more. In journalism, it’s a sad state of affairs that clicks are winning
Read More →Imagine a story so ridiculous that it’s almost hard to believe. But one person believes it and posts it. Then it starts making the rounds. Then a second outlet picks up the post. Now you have an event getting ready to happen. What
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