While the power of social media builds, the reality is that some people must proceed cautiously during election season—especially federal employees using social media who are regulated by the Hatch Act. A recent nine-page memo issued by the U.S. Office of Special Counsel
Read More →Maybe The New York Times did get it wrong. The standards editor at the newspaper wrote a memo asking Times writers to avoid using the word “tweet,” suggesting favor for “established usage and ordinary words over the latest jargon or buzzwords.” With Facebook
Read More →Ask a client about the goals of a social media campaign and the answer is almost always this: “We need to be there because everyone else is. Get me a following.” How can you measure social media ROI? Without a strategic plan in
Read More →With sassy Harvard boys in hoodies brainstorming today’s trailer on YouTube with Justin Timberlake, is Facebook forever? You know Facebook has earned its brand when the book becomes the movie and a former White House adviser is hired to protect FB interests. The
Read More →While everyone can argue the value of social media, there are places where you simply have to be online to be “present” – to capture earned media through traditional or non-traditional PR avenues and to make sure you leverage the value of the
Read More →If you ask clients about media these days, you’re apt to get the echo of what you hear from friends and neighbors: They’re biased and they never get anything right. Media bashing is at an all-time high and media companies should be worried.
Read More →