Ask a client about the goals of a social media campaign and the answer is almost always this: “We need to be there because everyone else is. Get me a following.” How can you measure social media ROI? Without a strategic plan in […]
Read More →If you ask clients about media these days, you’re apt to get the echo of what you hear from friends and neighbors: They’re biased and they never get anything right. Media bashing is at an all-time high and media companies should be worried. […]
Read More →It’s not something you read about a lot on Inside Indiana Business—the M word. “M” for Moms. As single entrepreneurs and empowered groups, mommy bloggers are finding incredible success on the blogging end of the world as direct product influencers. If you don’t think […]
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