‘Tis the season to get organized and that means getting your crisis communications checklist completed.
Maybe the task is not as much fun as spreading evergreen wreaths and holiday lights around the office, but it should be high on your to-do list as the New Year approaches.
Here’s a quick crisis communications checklist for you to complete as the New Year beckons:
- Is my company’s social media policy up to date and are my employees up to date on any changes?
- Do I have my media lists updated (and checked twice) to make sure I can reach appropriate newsroom contacts?
- Should I be investigating new social media tracking tools that will help the company out in the event of a breaking news story?
- Are my employees, contractors and vendor lists updated should my company need to reach them for reputation management issues?
These should move over from the PENDING to DONE box before the New Year arrives. Just make it a part of your regular review as you send out seasonal greetings and you’ll never be caught off guard.
Happy Holidays from Kyle Communications!
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