On a recent Adweek webinar, I heard an agency consultant refer to small agencies as “2 guys and a bong.” If it wasn’t offensive enough to the smalls on the call, the actual critical points he mentioned all go to our favor. While
Read More →The Consultant vs. FTE Debate: How Indies Score PR Work Why go indie with your public relations – as in choosing an independent practitioner? We’ve come up with a pretty good list for you to consider indies – and for indies to share
Read More →Know Your Worth – Second Annual Practice Survey for Indies For the second consecutive year, PRSA’s Independent Practitioners Alliance Section launched a practice survey to gather information on how indies in PR work – what do they charge, how they spend their time
Read More →Not Shooting Video Yet with your Cellphone? You’re not alone in being intimidated by the powerful tool in your hands. Without post production, special lighting, scripts and story boarding, some people are just too overwhelmed to share brand stories with cellphone video –
Read More →Starting your own PR practice? What to know Quite a few people have contacted me over the years asking – how did you start your own PR practice? After departing a big agency culture that wasn’t for me, I decided to try it
Read More →Domestic violence is a complicated social issue. By using statistics visually, you can tell a simpler story in an infographic. Here’s one we used to explain a $50,000 HopeLine grant from Verizon. We show how the money will be spent for Hoosier families in
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