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Archive for the Media Strategy Category

Kardashians Famous for Being Famous

By Kyle Elyse Niederpruem on May 17, 2012   /   Blog, Marketing, Media Strategy, Social Media   /   Leave a comment

Is the Kardashian clan news? Enough for Barbara Walters, who interviewed les femmes for her special on the “10 Most Fascinating People of 2011,” and referred to them as a family that’s made a living out of “being famous.” No talents to speak

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Going Negative

By Kyle Elyse Niederpruem on December 10, 2011   /   Blog, Crisis Communications, Media Strategy   /   Leave a comment

Bob Schieffer (via his friend Tom Friedman of The New York Times) recently had an interesting commentary on political branding. Seems an advertising man explained to Friedman why major commercial brands don’t eat each other alive by “going negative” on a competitor in

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Political Endorsements by Media

By Kyle Elyse Niederpruem on November 7, 2011   /   Blog, Media Strategy   /   Leave a comment

Political endorsements by media are a time-honored tradition. A newspaper editorial board, which generally includes the publisher on down to columnists, meets with candidates and grills them on policy issues. The board votes and decides which candidate is worthy of a public endorsement

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Don’t Pitch Dead People

By Kyle Elyse Niederpruem on July 20, 2011   /   Blog, Media Strategy   /   Leave a comment

As PR practices go, we often hear complaints from incoming, new or current clients about the other PR firms they once hired, considered hiring or long ago left. It’s not unusual in the small and chatty circles of people in the communications business

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State of The News Media Report 2011

By Kyle Elyse Niederpruem on April 8, 2011   /   Blog, Marketing, Media Strategy   /   Leave a comment

Every dollar of an advertising budget should count, so how do you make the most of that pie slice in 2011? Technology is critical to the mix as traditional media struggle to get key content to readers, viewers, and users in paid content

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The Cell Phone Crowd Equals Motivated Voters

By Kyle Elyse Niederpruem on January 13, 2011   /   Blog, Media Strategy, Social Media   /   Leave a comment

Overall, 82 percent of American adults own a mobile phone and a quarter use them to connect politically. It’s an undeniable truth that the cell phone crowd equals motivated voters. That’s the takeaway about the November election according to a newly released report

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Why Listen to Kyle Communications?

Kyle Communications is a company with crossover experience in media—traditional, social, and public relations. We’re very vested in media today. We participate, we go, we engage, we schmingle. We're in the conversation. From ethics to access, we help reporters do their jobs. From the no-spin zone to calm in crisis, we help clients present their stories. You won’t find this particular mix at any agency. Just ask.

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Industry Blogs We Like

  • Ad Age’s Small Agency Diary
  • Copyblogger
  • Twist Image’s Six Pixels of Separation
  • Marketoonist
  • Ignite Social Media Blog
  • Copyediting

Media Blogs We Like

  • HuffPost Media
  • Poynter
  • TVSpy
  • Radio Online
  • On The Media
  • Mediaite
  • Lost Remote

Latest Blog Posts

  • Pivoting in the New Normal
    By Kyle Elyse Niederpruem
    May 28, 2020
  • Big v. Small – Why Smalls Matter
    By Kyle Elyse Niederpruem
    October 27, 2019
  • What is Bias in Journalism Today?
    By Kyle Elyse Niederpruem
    February 12, 2019

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Bigger isn’t always better. Sometimes, it’s just big. Our powerhouse shop pools talent to create the right solution for you. We’re not into having the coolest office in town – big letters on our door, an awning overhead or portraits on the mantle. That’s just not us. We just like to deliver our best work at the best price. Call us for an honest chat and some honest answers.

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