Is the Kardashian clan news? Enough for Barbara Walters, who interviewed les femmes for her special on the “10 Most Fascinating People of 2011,” and referred to them as a family that’s made a living out of “being famous.” No talents to speak
Read More →Bob Schieffer (via his friend Tom Friedman of The New York Times) recently had an interesting commentary on political branding. Seems an advertising man explained to Friedman why major commercial brands don’t eat each other alive by “going negative” on a competitor in
Read More →Political endorsements by media are a time-honored tradition. A newspaper editorial board, which generally includes the publisher on down to columnists, meets with candidates and grills them on policy issues. The board votes and decides which candidate is worthy of a public endorsement
Read More →As PR practices go, we often hear complaints from incoming, new or current clients about the other PR firms they once hired, considered hiring or long ago left. It’s not unusual in the small and chatty circles of people in the communications business
Read More →Every dollar of an advertising budget should count, so how do you make the most of that pie slice in 2011? Technology is critical to the mix as traditional media struggle to get key content to readers, viewers, and users in paid content
Read More →Overall, 82 percent of American adults own a mobile phone and a quarter use them to connect politically. It’s an undeniable truth that the cell phone crowd equals motivated voters. That’s the takeaway about the November election according to a newly released report
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