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Archive for the Media Strategy Category

What Makes Journalists Cranky About PR Pitches

By Kyle Elyse Niederpruem on February 4, 2013   /   Blog, Media Strategy   /   6 Comments

Having trouble with media and media coverage? Maybe it’s your own fault. If you don’t know how to approach media, here’s some insight from our media friends about what they like – and what they don’t like (or what makes journalists cranky about

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Public Relations Bounty: $25K for USA Today

By Kyle Elyse Niederpruem on November 1, 2012   /   Blog, Ethics, Marketing, Media Strategy   /   Leave a comment

If you haven’t heard by now, a company trying to make a new name for itself is offering a sizeable Public Relations bounty to have a product featured by three select publications that have a broad reach, including USA Today, the Wall Street

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Media Infographic: Friends or Enemies?

By Kyle Elyse Niederpruem on October 3, 2012   /   Blog, Media Strategy  

MEDIA INFOGRAPHIC: Friends or Enemies? In our “Media Infographic: Friends or Enemies?” learn a few quick tips for dealing with today’s Twitter-driven press. You can determine your own fate by making a reporter your friend or your foe. You can easily share this

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Going Social – Where are the CMOs?

By Kyle Elyse Niederpruem on July 18, 2012   /   Blog, Marketing, Media Strategy, Social Media   /   Leave a comment

If you had to guess, do you think C-suite executives get social? According to a global survey, CEOs get social, but CMOs are failing to implement. That’s a major internal disconnect in securing loyal brand advocates. IBM’s Peter Korsten said the culprits to

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Top Complaints from Media—About PR

By Kyle Elyse Niederpruem on June 19, 2012   /   Blog, Media Strategy   /   Leave a comment

What do journalists say about PR practitioners? They can’t write. They pester. They don’t give me enough information (or the right information). They miss the big picture. They’re not timely. They don’t know what I do, cover, or care about. Somewhere these lines

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Has Facebook Hit its Peak?

By Kyle Elyse Niederpruem on June 5, 2012   /   Blog, Marketing, Media Strategy, Social Media   /   Leave a comment

Facebook noise has been significant in recent months leading up to Friday’s much anticipated IPO and yammering over social media and unpredictable tech stocks (and now investor lawsuits). Has Facebook hit its peak? One fact remains – more than 900 million registered users

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Why Listen to Kyle Communications?

Kyle Communications is a company with crossover experience in media—traditional, social, and public relations. We’re very vested in media today. We participate, we go, we engage, we schmingle. We're in the conversation. From ethics to access, we help reporters do their jobs. From the no-spin zone to calm in crisis, we help clients present their stories. You won’t find this particular mix at any agency. Just ask.

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Industry Blogs We Like

  • Ad Age’s Small Agency Diary
  • Copyblogger
  • Twist Image’s Six Pixels of Separation
  • Marketoonist
  • Ignite Social Media Blog
  • Copyediting

Media Blogs We Like

  • HuffPost Media
  • Poynter
  • TVSpy
  • Radio Online
  • On The Media
  • Mediaite
  • Lost Remote

Latest Blog Posts

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    By Kyle Elyse Niederpruem
    May 28, 2020
  • Big v. Small – Why Smalls Matter
    By Kyle Elyse Niederpruem
    October 27, 2019
  • What is Bias in Journalism Today?
    By Kyle Elyse Niederpruem
    February 12, 2019

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Bigger isn’t always better. Sometimes, it’s just big. Our powerhouse shop pools talent to create the right solution for you. We’re not into having the coolest office in town – big letters on our door, an awning overhead or portraits on the mantle. That’s just not us. We just like to deliver our best work at the best price. Call us for an honest chat and some honest answers.

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