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Archive for the Media Strategy Category

Local TV Builds Brands

By Kyle Elyse Niederpruem on August 16, 2023   /   Blog, Media Strategy   /   Leave a comment

If you’re focused on getting the word about your company, brand, or personal profile, you may be missing the importance of creating a partnership with your local TV station or a broadcast media group owner. The opportunities are often diverse – from a

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What is Bias in Journalism Today?

By Kyle Elyse Niederpruem on February 12, 2019   /   Blog, Media Strategy   /   Leave a comment

There are significant differences in the way journalism is practiced today than as briefly as 10 years ago. A decade, is not so long in the history of a profession that dates back to the first colonial newspaper of 1690 (coincidentally suppressed after

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The Tone of Nasty

By Kyle Elyse Niederpruem on October 12, 2018   /   Blog, Crisis Communications, Marketing, Media Strategy   /   Leave a comment

This one is worth thinking about – when the president sends nasty tweets, does it sell? According to the Institute for Public Relations (IPR): “The 2018 Public Affairs Pulse survey shows that nearly 60% of Americans rarely or never read President Trump’s tweets,

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A Few Questions About TV Strategy

By Kyle Elyse Niederpruem on February 21, 2017   /   Media Strategy   /   1 Comment

Have a question about TV – social media strategy, websites and negative comments? Here’s our expert chat with an executive at Raycom Media. Q&A with Glen Hale Executive Director of Digital Content Raycom Media, an employee-owned media company @glen_hale I met Glen when

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About Those Cat Videos

By Kyle Elyse Niederpruem on June 24, 2016   /   Blog, Media Strategy, Social Media   /   Leave a comment

Yes, cat videos do score. CNN Newsource and SPJ teamed up for a recent webinar to talk about best use of video – and it was power packed with trends that digital space practitioners need to know. Here’s what CNN’s Danay Faulkner shared.

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Lobbying or PR? New York is redefining both

By Kyle Elyse Niederpruem on March 14, 2016   /   Blog, Ethics, Media Strategy   /   Leave a comment

There’s a battle brewing in New York state over the distinction between lobbying and PR – with an adopted advisory opinion of the Joint Commission on Public Ethics now moving to a court challenge. The commission adopted an advisory opinion that reinterprets lobbying

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Kyle Communications is a company with crossover experience in media—traditional, social, and public relations. We’re very vested in media today. We participate, we go, we engage, we schmingle. We're in the conversation. From ethics to access, we help reporters do their jobs. From the no-spin zone to calm in crisis, we help clients present their stories. You won’t find this particular mix at any agency. Just ask.

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Latest Blog Posts

  • Local TV Builds Brands
    By Kyle Elyse Niederpruem
    August 16, 2023
  • Pivoting in the New Normal
    By Kyle Elyse Niederpruem
    May 28, 2020
  • Big v. Small – Why Smalls Matter
    By Kyle Elyse Niederpruem
    October 27, 2019

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