If you’re pivoting, you may be in good business shape. If you continue to conduct business in the pre-pandemic way you may be lost. Those who pivot are reshaping their brands and looking for new opportunities. You once peddled gift baskets of food
Read More →This one is worth thinking about – when the president sends nasty tweets, does it sell? According to the Institute for Public Relations (IPR): “The 2018 Public Affairs Pulse survey shows that nearly 60% of Americans rarely or never read President Trump’s tweets,
Read More →Remember the Reader’s Digest headlines – I am Joe’s colon? These were written as first person accounts of an organ residing in your body – speaking from a colon’s perspective (of course). That was more than 30 years ago. Today, you can jump
Read More →Show of hands: How many top brands use cause related marketing to win the hearts and minds of their target audiences? You may be surprised at the answer from Cause Marketing Forum: Although the term “cause-related marketing” is attributed to American Express and its
Read More →Wil Wheaton’s Words Are Not FREE. Write it? Get paid for it. So says Wil Wheaton, whose fan base is significant. He kindly blasted the Huffington Post for asking him to republish one of his posts for FREE. Wheaton – an actor, comedian,
Read More →Seriously, who wants to be average? One communications trend we do love is branded content, which means, as we love to say in our tag: own your story, tell your story, live your story. Here’s how we made content king for one of
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