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Archive for the Marketing Category

Pivoting in the New Normal

By Kyle Elyse Niederpruem on May 28, 2020   /   Blog, Marketing   /   Leave a comment

If you’re pivoting, you may be in good business shape. If you continue to conduct business in the pre-pandemic way you may be lost. Those who pivot are reshaping their brands and looking for new opportunities. You once peddled gift baskets of food

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The Tone of Nasty

By Kyle Elyse Niederpruem on October 12, 2018   /   Blog, Crisis Communications, Marketing, Media Strategy   /   Leave a comment

This one is worth thinking about – when the president sends nasty tweets, does it sell? According to the Institute for Public Relations (IPR): “The 2018 Public Affairs Pulse survey shows that nearly 60% of Americans rarely or never read President Trump’s tweets,

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Your Colonoscopy on Periscope

By Kyle Elyse Niederpruem on March 1, 2016   /   Blog, Marketing, Social Media  

Remember the Reader’s Digest headlines – I am Joe’s colon? These were written as first person accounts of an organ residing in your body – speaking from a colon’s perspective (of course). That was more than 30 years ago. Today, you can jump

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Cause Related Marketing Tips

By Kyle Elyse Niederpruem on December 18, 2015   /   Blog, Marketing   /   Leave a comment

Show of hands: How many top brands use cause related marketing to win the hearts and minds of their target audiences? You may be surprised at the answer from Cause Marketing Forum: Although the term “cause-related marketing” is attributed to American Express and its

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Free Content is No Way to Work

By Kyle Elyse Niederpruem on December 9, 2015   /   Blog, Ethics, Marketing   /   Leave a comment

Wil Wheaton’s Words Are Not FREE. Write it? Get paid for it. So says Wil Wheaton, whose fan base is significant. He kindly blasted the Huffington Post for asking him to republish one of his posts for FREE. Wheaton – an actor, comedian,

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Who Wants to be Average?

By Kyle Elyse Niederpruem on November 9, 2015   /   Blog, Marketing   /   Leave a comment

Seriously, who wants to be average? One communications trend we do love is branded content, which means, as we love to say in our tag: own your story, tell your story, live your story. Here’s how we made content king for one of

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Why Listen to Kyle Communications?

Kyle Communications is a company with crossover experience in media—traditional, social, and public relations. We’re very vested in media today. We participate, we go, we engage, we schmingle. We're in the conversation. From ethics to access, we help reporters do their jobs. From the no-spin zone to calm in crisis, we help clients present their stories. You won’t find this particular mix at any agency. Just ask.

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Media Blogs We Like

  • HuffPost Media
  • Poynter
  • TVSpy
  • Radio Online
  • On The Media
  • Mediaite
  • Lost Remote

Industry Blogs We Like

  • Ad Age’s Small Agency Diary
  • Copyblogger
  • Twist Image’s Six Pixels of Separation
  • Marketoonist
  • Ignite Social Media Blog
  • Copyediting

Latest Blog Posts

  • Pivoting in the New Normal
    By Kyle Elyse Niederpruem
    May 28, 2020
  • Big v. Small – Why Smalls Matter
    By Kyle Elyse Niederpruem
    October 27, 2019
  • What is Bias in Journalism Today?
    By Kyle Elyse Niederpruem
    February 12, 2019

Three-Time PRSA & IABC Best of Show Winner

About Kyle Communications

Bigger isn’t always better. Sometimes, it’s just big. Our powerhouse shop pools talent to create the right solution for you. We’re not into having the coolest office in town – big letters on our door, an awning overhead or portraits on the mantle. That’s just not us. We just like to deliver our best work at the best price. Call us for an honest chat and some honest answers.

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