If you’re focused on getting the word about your company, brand, or personal profile, you may be missing the importance of creating a partnership with your local TV station or a broadcast media group owner. The opportunities are often diverse – from a
Read More →If you’re pivoting, you may be in good business shape. If you continue to conduct business in the pre-pandemic way you may be lost. Those who pivot are reshaping their brands and looking for new opportunities. You once peddled gift baskets of food
Read More →On a recent Adweek webinar, I heard an agency consultant refer to small agencies as “2 guys and a bong.” If it wasn’t offensive enough to the smalls on the call, the actual critical points he mentioned all go to our favor. While
Read More →There are significant differences in the way journalism is practiced today than as briefly as 10 years ago. A decade, is not so long in the history of a profession that dates back to the first colonial newspaper of 1690 (coincidentally suppressed after
Read More →This one is worth thinking about – when the president sends nasty tweets, does it sell? According to the Institute for Public Relations (IPR): “The 2018 Public Affairs Pulse survey shows that nearly 60% of Americans rarely or never read President Trump’s tweets,
Read More →“Shareability, Credibility and Objectivity: The State of Journalism Today” is the latest survey of journalists in today’s social media age, which was a joint effort of Muck Rack and Zeno Group. The sample size of this online survey of how journalists work
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