Brand Campaign

Each year, the U.S. Navy visits scores of cities across the nation to promote this branch of the service. From its world famous jazz bands to diving demonstrations and memorial recognitions, the Navy brings a diverse team to cities to showcase what it does. Kyle Communications performed the “In-City Planner” duties for Indianapolis Navy Week. The successful outreach supported more than 80 events with government, civic, corporate, education, veteran and media organizations. Kyle Communications exposed more than 11 million Americans to Navy story – well above the historical Navy Week averages.

Results:

  • 83 events from Aug. 7-13, 2017
  • 11.2 million total impressions
  • Reached 1,073,090 TV homes
  • 375 users who posted #NavyWeek
  • 590 total Tweets using #NavyWeek