Having trouble with media and media coverage? Maybe it’s your own fault. If you don’t know how to approach media, here’s some insight from our media friends about what they like – and what they don’t like. It’s all about the pitch. And
Read More →Thank a Reporter Today When a reporter hits a home run, say so. Comprehensive stories with context are more difficult to report than ever in our nanosecond-obsessed world. Occasionally, just say thanks — for no reason. It’s a tough job, with awful hours
Read More →When you’re as big as Big Red (aka Indiana University), there’s limited worrying about brand recognition. But crisis communications? That’s another matter. Indiana University’s Mark Land spoke at the Hoosier PRSA luncheon recently in a brief give-and-take with Inside Indiana Business Host Gerry
Read More →If you haven’t seen “Chef,” the movie, it will be a flick frozen in time for how Twitter works (right now). Jon Favreau’s up and downs as a chef gone viral with a critic rant is pretty spot on. Now, whether a food
Read More →Survival of the Most Clicked Reality TV has set a funny tone across the globe for survival of the most talented, most skinny, most bitchy, most addicted, most pregnant, most Amish, most mean and more. In journalism, it’s a sad state of affairs
Read More →Asking for a correction from a reporter who gets it wrong can be a tough assignment. With the nature of online information and clicks driving the nation’s conversation, it must be done. Here’s advice on how to ask and receive a correction —
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