If you had to guess, do you think C-suite executives get social? According to a global survey, CEOs get social, but CMOs are failing to implement. That’s a major internal disconnect in securing loyal brand advocates. IBM’s Peter Korsten said the culprits to
Read More →What do journalists say about PR practitioners? They can’t write. They pester. They don’t give me enough information (or the right information). They miss the big picture. They’re not timely. They don’t know what I do, cover, or care about. Somewhere these lines
Read More →Facebook noise has been significant in recent months leading up to Friday’s much anticipated IPO and yammering over social media and unpredictable tech stocks (and now investor lawsuits). Has Facebook hit its peak? One fact remains – more than 900 million registered users
Read More →Is the Kardashian clan news? Enough for Barbara Walters, who interviewed les femmes for her special on the “10 Most Fascinating People of 2011,” and referred to them as a family that’s made a living out of “being famous.” No talents to speak
Read More →Are there lessons learned from Penn State? As university crises go, the Penn State scandal involving Jerry Sandusky will be the subject of scrutiny for decades. And now with two firms who share a monthly PR retainer of more than $200,000 to confine
Read More →In today’s Twitterverse, it doesn’t take much to get noticed as a digital opportunist. You can insert yourself into a national debate, a blazing scandal, a hot topic or the trending line of a hot athlete. But the real question remains – did
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