Media Relations

Media Relations

Media in mind, Kyle Communications put advance technology into reality for Verizon Wireless by breaking down the numbers about its Indiana infrastructure investment. Beyond the massive milestone of a $1 billion network investment in Indiana, we told media the story of what was yet to come and how Indiana businesses and consumers would benefit from 4G LTE (Long Term Evolution) advances. Tapping Indiana cities where Verizon Wireless was present and accounted for in network reliability, we launched the “Americus to Wilbur and IN between” exclusive. For the doubters,  Americus and Wilbur are real places in Indiana. The network message was developed with media in mind and with specific messages for media by type and beat.

Results: The media effort garnered more than 120 clips in less than two weeks after an exclusive call with a regional vice president—from blogs to radio reports and everything “IN” between. 

PRSA AWARD WINNER

Media Campaign for Verizon Wireless Indiana

 

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Three-Time PRSA & IABC Best of Show Winner

About Kyle Communications

Bigger isn’t always better. Sometimes, it’s just big. Our powerhouse shop pools talent to create the right solution for you. We’re not into having the coolest office in town – big letters on our door, an awning overhead or portraits on the mantle. That’s just not us. We just like to deliver our best work at the best price. Call us for an honest chat and some honest answers.