Grassroots Advocacy

Public Affairs Advocacy

Kyle Communications built a credible and trusted brand for Project Responsible Alcohol Distribution (Project RAD) by uniting community advocates and retailers through public affairs advocacy outreach. The statewide education effort, public and media campaign relied on video, narrative storytelling, online tools, research and electronic communications to tell thousands of targeted Hoosiers – in simple terms – about the complicated issues related to alcohol laws and regulations. The controversial topic often splits stakeholder groups who disagree on the smallest of policy nuances. Through scores of public records requests and an intimate knowledge of government operations, we cut through the clutter to bring diverse sectors real-time news and call-to-action information. Public affairs with a purpose. Public affairs advocacy with results.

Public Affairs Advocacy Results: The public affairs efforts won national praise from the American Beverage Licensees and resulted in Hoosier retailers taking the lead in advocating for safer and more responsible sales policies.

PRSA PINNACLE AWARD WINNER
AMERICAN BEVERAGE LICENSEES NATIONAL COMMUNICATIONS/PR AWARD

ProjectRAD

 

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Three-Time PRSA & IABC Best of Show Winner

About Kyle Communications

Bigger isn’t always better. Sometimes, it’s just big. Our powerhouse shop pools talent to create the right solution for you. We’re not into having the coolest office in town – big letters on our door, an awning overhead or portraits on the mantle. That’s just not us. We just like to deliver our best work at the best price. Call us for an honest chat and some honest answers.