Archive for the Blog Category

About Those Cat Videos

Yes, cat videos do score. CNN Newsource and SPJ teamed up for a recent webinar to talk about best use of video – and it was power packed with trends that digital space practitioners need to know. Here’s what CNN’s Danay Faulkner shared. […]

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Doxxing – the latest media threat

If you haven’t heard, journalists are being threatened in new ways – unthanks to social media. It’s called doxxing. When the target of negative news coverage (or even neutral news coverage) gets miffed, there are plenty of ways to get even. In the […]

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Lobbying or PR? New York is redefining both

There’s a battle brewing in New York state over the distinction between lobbying and PR – with an adopted advisory opinion of the Joint Commission on Public Ethics now moving to a court challenge. The commission adopted an advisory opinion that reinterprets lobbying […]

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Your Colonoscopy on Periscope

Remember the Reader’s Digest headlines – I am Joe’s colon? These were written as first person accounts of an organ residing in your body – speaking from a colon’s perspective (of course). That was more than 30 years ago. Today, you can jump […]

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Cause Related Marketing Tips

Show of hands: How many top brands use cause related marketing to win the hearts and minds of their target audiences? You may be surprised at the answer from Cause Marketing Forum: Although the term “cause-related marketing” is attributed to American Express and its […]

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Free Content is No Way to Work

Wil Wheaton’s Words Are Not FREE. Write it? Get paid for it. So says Wil Wheaton, whose fan base is significant. He kindly blasted the Huffington Post for asking him to republish one of his posts for FREE. Wheaton – an actor, comedian, […]

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