Archive for the ‘Media Strategy’ Category

#WhyKardashians: Famous for Being Famous

Is the Kardashian clan news? Enough for Barbara Walters, who interviewed les femmes for her special on the “10 Most Fascinating People of 2011,” and referred to them as a family that’s made a living out of “being famous.” No talents to speak

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Pro Bono – Will you donate professional work in 2012?

Lawyers call it pro bono, which is short for the Latin phrase pro bono publico, which means “for the public good.” But many professions “donate” time to others, including PR professionals. Unfortunately hours of donated service aren’t tax deductible like cash – something

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When Going Negative Makes No Sense

Bob Schieffer (via his friend Tom Friedman of The New York Times) recently had an interesting commentary on political branding. Seems an advertising man explained to Friedman why major commercial brands don’t eat each other alive by “going negative” on a competitor in

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Political Endorsements by Media

It’s a time-honored tradition. A newspaper editorial board, which generally includes the publisher on down to columnists, meets with candidates and grills them on policy issues. The board votes and decides which candidate is worthy of a public endorsement on the editorial page.

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The Media Cain

Why Herman Cain drives the media nuts: He isn’t organized. He’s not central. He isn’t easy to figure out. He is sometimes quite contrary. And, despite what the media say about Cain, he continues to pull up in the popular polls resonating strongly

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Don’t Pitch Dead People

As PR practices go, we often hear complaints from incoming, new or current clients about the other PR firms they once hired, considered hiring or long ago left. It’s not unusual in the small and chatty circles of people in the communications business

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