Archive for the ‘Marketing’ Category

Facebook Furor: Has FB Hit its Peak?

By on June 5, 2012   /   Blog, Marketing, Media Strategy, Social Media   /   Leave a comment

Facebook noise has been significant in recent months leading up to Friday’s much anticipated IPO and yammering over social media and unpredictable tech stocks (and now investor lawsuits). But one fact remains – more than 900 million registered users is a huge audience.

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#WhyKardashians: Famous for Being Famous

By on May 17, 2012   /   Blog, Marketing, Media Strategy, Social Media   /   Leave a comment

Is the Kardashian clan news? Enough for Barbara Walters, who interviewed les femmes for her special on the “10 Most Fascinating People of 2011,” and referred to them as a family that’s made a living out of “being famous.” No talents to speak

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Pro Bono – Will you donate professional work in 2012?

By on January 8, 2012   /   Blog, Marketing, Media Strategy   /   Leave a comment

Lawyers call it pro bono, which is short for the Latin phrase pro bono publico, which means “for the public good.” But many professions “donate” time to others, including PR professionals. Unfortunately hours of donated service aren’t tax deductible like cash – something

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Why Mural Mondays in Indy?

By on December 5, 2011   /   Blog, Marketing, Social Media   /   Leave a comment

We work virtually – untethered by landlines and plugs and without a dreary conference room bathed in overhead lighting that makes everyone look like a zombie. Having said that, we do envy a mural. If we had a space for one, or two

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Woodchucks and Siri

By on October 27, 2011   /   Blog, Marketing   /   Leave a comment

Siri, the buzzy feature on the iPhone 4S, has been getting a lot of traction on woodchucks. Ask: How much wood could a woodchuck chuck if a woodchuck could chuck wood? 42 cords of wood to be exact. Everyone knows that. Seriously, Siri

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QR Codes: Another Marketing Gimmick or a Keeper?

By on June 24, 2011   /   Blog, Marketing, Social Media   /   Leave a comment

You’re seeing them pop up everywhere around town—on commercial real estate signs by global real estate leader CB Richard Ellis (CBRE), in promotions at the Indianapolis Motor Speedway for sweepstakes, and more recently in a full-page newspaper ad from Tom Wood Automotive Group.

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