Archive for the ‘Marketing’ Category

#WhyKardashians: Famous for Being Famous

Is the Kardashian clan news? Enough for Barbara Walters, who interviewed les femmes for her special on the “10 Most Fascinating People of 2011,” and referred to them as a family that’s made a living out of “being famous.” No talents to speak

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Pro Bono – Will you donate professional work in 2012?

Lawyers call it pro bono, which is short for the Latin phrase pro bono publico, which means “for the public good.” But many professions “donate” time to others, including PR professionals. Unfortunately hours of donated service aren’t tax deductible like cash – something

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Why Mural Mondays in Indy?

We work virtually – untethered by landlines and plugs and without a dreary conference room bathed in overhead lighting that makes everyone look like a zombie. Having said that, we do envy a mural. If we had a space for one, or two

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Woodchucks and Siri

Siri, the buzzy feature on the iPhone 4S, has been getting a lot of traction on woodchucks. Ask: How much wood could a woodchuck chuck if a woodchuck could chuck wood? 42 cords of wood to be exact. Everyone knows that. Seriously, Siri

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QR Codes: Another Marketing Gimmick or a Keeper?

You’re seeing them pop up everywhere around town—on commercial real estate signs by global real estate leader CB Richard Ellis (CBRE), in promotions at the Indianapolis Motor Speedway for sweepstakes, and more recently in a full-page newspaper ad from Tom Wood Automotive Group.

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State of The News Media Report: What Advertisers Need to Know

Every dollar of an advertising budget should count, so how do you make the most of that pie slice in 2011? Technology is critical to the mix as traditional media struggle to get key content to readers, viewers, and users in paid content

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902 N. Meridian St., Suite 212
Indianapolis, IN 46204
Phone: 317-509-7334