Archive for the ‘Blog’ Category

#WhyKardashians: Famous for Being Famous

Is the Kardashian clan news? Enough for Barbara Walters, who interviewed les femmes for her special on the “10 Most Fascinating People of 2011,” and referred to them as a family that’s made a living out of “being famous.” No talents to speak

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Managing a Crisis: Lessons from Penn State

As university crises go, the Penn State scandal involving Jerry Sandusky will be the subject of scrutiny for decades. And now with two firms who share a monthly PR retainer of more than $200,000 to confine the damages – there will be even

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Opportunists – Looking Good and Looking Bad

In today’s Twitterverse, it doesn’t take much to get noticed. You can insert yourself into a national debate, a blazing scandal, a hot topic or the trending line of a hot athlete. But the real question remains – did you do it for

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Bash the Media – Feed the Crowd

Media Elite. It’s a phrase kicked around easily and rolls off the tongues of politicians. While this used to be reserved to back-room banter when an interview didn’t go so well, it’s now front and center in presidential debates as witnessed in South

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Pro Bono – Will you donate professional work in 2012?

Lawyers call it pro bono, which is short for the Latin phrase pro bono publico, which means “for the public good.” But many professions “donate” time to others, including PR professionals. Unfortunately hours of donated service aren’t tax deductible like cash – something

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Technology Bests of 2011

Every social media network has its cheerleaders (and detractors). We tend to like whatever works depending on your goals. Because we do like to share content and good ideas, we don’t mind sharing items that have been posted elsewhere … so here’s a

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