IABR: Brand Campaign Strategy

Brand Campaign Strategy

Brand campaign strategy works for responsible retailers. The Indiana Association of Beverage Retailers was the first to take independent action in the state and only the third retail group in the nation to remove a highly scrutinized product from store shelves. Retailers tackled growing concerns about high-alcohol content energy drinks that were being cited for emergency room visits, deaths and injuries. Negative buzz continued to build about the beverages, which included increasing scrutiny from the U.S. Food and Drug Administration and state officials. Brand campaign strategy from Kyle Communications delivers when association members take decisive action.

Brand Campaign Strategy Results: More than 200 clips were generated from news conferences in four Indiana cities. Retailers were thanked publicly and privately by state elected officials, Drug-Free advocates, and top university officials.



PRSA Best of Show 2007, 2009 and 2013

About Kyle Communications

Bigger isn’t always better. Sometimes, it’s just big. Our powerhouse shop pools talent to create the right solution for you. We’re not into having the coolest office in town – big letters on our door, an awning overhead or portraits on the mantle. That’s just not us. We just like to deliver our best work at the best price. Call us for an honest chat and some honest answers.