Brand Campaign

Brand Campaign

Navy Week is scheduled in just 15 cities a year – including Indianapolis. To profile the Navy and its crews, more than 80 outreach events were scheduled in August with an emphasis on local PR. Helping locate the right community partners and putting the Navy in its best light, Kyle Communications assisted with all elements of the week-long program. The results: Exposed more than 11 million Americans to the Navy in one week’s time via traditional and social media outreach. The number of Indy-area events and media KPI were well above Navy Week program averages since 2005 – a record high. We introduced the Navy to Facebook Live for the first time in their media efforts and made sure that community partners had #NavyWeek messaging.

Results:

  • 83 events from Aug. 7-13, 2017
  • 11.2 million total impressions
  • Reached 1,073,090 TV homes
  • 375 users who posted #NavyWeek
  • 590 total Tweets using #NavyWeek

 

Facebooktwittergoogle_pluslinkedinmail

Three-Time PRSA & IABC Best of Show Winner

About Kyle Communications

Bigger isn’t always better. Sometimes, it’s just big. Our powerhouse shop pools talent to create the right solution for you. We’re not into having the coolest office in town – big letters on our door, an awning overhead or portraits on the mantle. That’s just not us. We just like to deliver our best work at the best price. Call us for an honest chat and some honest answers.