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Bash the Media – Feed the Crowd

By Kyle Elyse Niederpruem on January 26th, 2012

Media Elite. It’s a phrase kicked around easily and rolls off the tongues of politicians. While this used to be reserved to back-room banter when an interview didn’t go so well, it’s now front and center in presidential debates as witnessed in South


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Pro Bono – Will you donate professional work in 2012?

By Kyle Elyse Niederpruem on January 8th, 2012

Lawyers call it pro bono, which is short for the Latin phrase pro bono publico, which means “for the public good.” But many professions “donate” time to others, including PR professionals. Unfortunately hours of donated service aren’t tax deductible like cash – something


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Technology Bests of 2011

By Kyle Elyse Niederpruem on January 1st, 2012

Every social media network has its cheerleaders (and detractors). We tend to like whatever works depending on your goals. Because we do like to share content and good ideas, we don’t mind sharing items that have been posted elsewhere … so here’s a


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Crisis Communications: Getting your PR House in Order

By Kyle Elyse Niederpruem on December 28th, 2011

Tis the season to get organized – and that means (as FEMA would remind us) getting prepared for any crisis that may come your way. Maybe the task is not as much fun as spreading evergreen wreaths and holiday lights around the office,


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Have a Trending #2012

By Kyle Elyse Niederpruem on December 20th, 2011

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When Going Negative Makes No Sense

By Kyle Elyse Niederpruem on December 10th, 2011

Bob Schieffer (via his friend Tom Friedman of The New York Times) recently had an interesting commentary on political branding. Seems an advertising man explained to Friedman why major commercial brands don’t eat each other alive by “going negative” on a competitor in


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Phone: 317-509-7334