Blog Media

Blog Media

Kyle Communications recruited influential media blogger Queen of Free to invite new and veteran bloggers to trial devices from Verizon Wireless. All attendees at our holiday-themed party received activated wireless phones to use for 45 days during the Christmas shopping season. After some one-on-one tech attention (and packages of white chocolate peppermint bark), they set out to sample the best tech devices on the market via blog reviews and in their social media circles. Each blogger responded in a different way—tapping into their smartphones to time contractions during childbirth or checking prices for the latest gifts. Top-tier blog media sampled what Verizon Wireless had to offer and posted positive reviews.

Results: Tapping tech devices boosted blog media readership, created an ongoing Twitter conversation for three weeks, and resulted in long-term blog media relationships with new reviewers.



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About Kyle Communications

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