Crisis Communications: Getting your PR House in Order

Tis the season to get organized – and that means (as FEMA would remind us) getting prepared for any crisis that may come your way.

Maybe the task is not as much fun as spreading evergreen wreaths and holiday lights around the office, but it should be high on your to-do list as 2012 approaches.

Here’s a quick checklist for you to run as the New Year beckons:

• Is my company’s social media policy up to date and are my employees up to date on any changes?
• Do I have my media lists updated (and checked twice) to make sure I can reach appropriate newsroom contacts?
• Should I be investigating new social media tracking tools that will help the company out in the event of a breaking news story?
• Are my employees, contractors and vendor lists updated should my company need to reach them for reputation management issues?

These should move over from the PENDING to DONE box before 2012 arrives. Just make it a part of your regular review as you send out seasonal greetings and you’ll never be caught off guard.

Happy Holidays from Kyle Communications!