Verizon Wireless: Traditional Media

Kyle Communications put advance technology into reality for Verizon Wireless by breaking down the numbers about its Indiana infrastructure. Beyond a massive milestone of a $1 billion network investment in Indiana, we told the story of what was yet to come and how Indiana businesses and consumers would benefit from 4G LTE (Long Term Evolution) advances. Tapping Indiana cities where Verizon Wireless was present and accounted for, we launched the “Americus to Wilbur and IN between” campaign.

Results: The earned media effort garnered more than 120 clips in less than two weeks—from blogs to radio and everything “IN” between.

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